Twitter: Too much info

After reading an article on fastcompany.com on Monday, April 20, 2009 about people and their twitter accounts, I am still laughing. I always knew there were a lot of dumb people in the world but seriously. I think twitter is a great social media outlet and I think it is cool to let people know what you are doing throughout the day, but limit what the general public can see. Who in his right mind would go on a website that his boss just caught him on, and post a remark about him on the same day? Do you not think that he will log on and check on your status again? Duh! The reality is that the majority of the business world is familiarizing themselves with social media and it has proven to be a useful tool in business; therefore, it should be used with business manners. It is not necessary to put all of your personal business out in the open. Is it really worth losing your job over. The answer is simple, when you twitter at work, keep it clean!

Can Newspapers Be Saved?

Cliff Kuang published an article on fastcompany.com on April 15, 2009 pertaining to the question of whether or not newspapers can be saved by simply redesigning the layout. Past studies have illustrated success of a circulation increase from a Great Britain paper who recently changed its design aspect. Many people tend to think magazines will far outlast newspapers because it is appealing, something you can hold in your hand and relate to. So it should make sense for newspapers to follow magazine format, right? The downfall of the idea of a layout change comes down to cost issues. A layout change for the newspapers would be very expensive. Not to mention the increase of costs in color printing on every page, but is the expense not worth it. If the changes are not made, what price is going to be paid? Will we lose newspapers forever? Can a price really be put on such a staple in American History? Well some suggestions I can think of would be to move the entire source of paper to electronic versions. This way, printing would not even be a factor. If the buyer wants to print a hard copy, it would be his/her cost, not the papers. Also, if newspapers are not fully ready to let go of the printing of newspapers, they could have the staff on hand, or hire interns to redesign the papers. This would dramatically cut down on the costs of the papers. I personally think redesigning the paper is worth a shot, what does the industry have to lose? There is only room for improvement, so go for it!

Trend Alert... Plastic is the New Black!

What's next? I recently read an article on fastcompany.com entitled "Armani Meets Dasani." I think my mouth is still wide open. What in the world will people come up with next. I am all for saving the environment and recycling and researching new energy-efficient methods to apply in our daily lives, but a plastic suit? Until I read this article I wasn't even aware there was a suit for men that was made of recycled PET bottles! I cannot imagine that it is a popular selling item. Plastic bottles? A suit from plastic bottles? Lol!!! I consider myself to be a very trendy woman, but I am not certain that I can say I would ever purchase a clothing item made from plastic bottles. Accessories, maybe, but not clothing. I am in agreement with the author of the article, Ariel Schwartz; although this may be recycling, how is the elaborate process cutting down on energy emissions? Bettering the environment does not consist of fixing one problem but contributing to another in the process. I think Debenham's needs to go back to the drawing board on this one. I appreciate the effort and it was a nice thought, but I am definitely not a fan of this idea and don't think I can be convinced otherwise.

The Cost of Stylish Yoga...

After reading Luluemon's Cult of Selling in Fast Company's April 2009 issue, I learned of a brand of clothing specifically targeted to yoga participants. I have never taken a yoga class, but I am an avid gym goer. Having never heard of this brand, I am intrigued by its supporters. The owner of this company has not just made a label of clothing, but a whole society, out of a tank top. It starts with purchasing clothes and ends in taking seminars to better your life. I definitely see the emergence of a cult via this brand, but who's to say its a bad thing? At least the goal of the company is to better the life of its followers. No harm is being done by luring people into a lifestyle that makes them feel good about themselves, as long as the company stays honest about its intentions.
I don't know that I agree with the company's intentions of branching out to swimwear and running wear. I think the company found its niche with yoga wear and it is sending the message that they are more interested in adding profits than to staying loyal to its yoga market. This aspect has the possibility to turn some of its followers off and shedding a negative light on the company. My advice, stick with what you know.